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Your Ass Deserves
a Punchline.

The Collection

Statement Tees

Four statements, zero subtlety. Each tee is a piece for the messiest — and best — version of you. Hover to explore. Click to size up.

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Lifestyle & Goods

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The Craft

Made to Be
Worn Out

Premium 100% combed ring-spun cotton. A weight that drapes without clinging, breathes without billowing. Printed with water-based inks that survive a hundred washes and still read from across a bar. These aren't souvenir shirts. They're the shirt people ask about.

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— GSM Weight
— % Ring-Spun Cotton
— Washes Guaranteed

Every design is obsessed over, argued about, and road-tested in NYC before it ships. If it doesn't make us laugh and wince a little — it doesn't make the cut.

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Bottom Line Apparel lifestyle — men wearing statement tees at the waterfront

Premium Cotton

Ring-Spun · Water-Based Ink

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The Energy

The Vibe Check

The Community

Show Us Your Bottom Line

Tag @bottomlineapparel on TikTok or Instagram in your fits and nights out. We re-share our favorites every week.

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The Origin

Gay NYC, Bad Decisions, Great Tees

Born on late-night trains and gay group chats, Bottom Line Apparel is what happens when a New York gay gets tired of straight brands trying to make "funny gay shirts."

We make innuendo-heavy tees and hoodies for millennial and Gen Z gay men who live for clout, chaos, and camp — but still want something they'd actually wear outside the bedroom.

From "Push Out For Clout" to "Gapin' and Vapin'," every design is a self-drag, an inside joke, or a love letter to the messiness of gay life in big cities. You bring the body. We bring the punchline.

The Inner Circle

First Access.
Always.

Drops are small, chaotic, and occasionally petty. Join the list for first dibs on new slogans, limited runs, and whatever unhinged idea comes next. No spam. Just the good stuff.